Turn order admin into order magic ✨

Over 1,000 FMCG brands automate their business with Upstock
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Order admin is a nightmare 😱

Order admin is tedious, boring, and worst of all, it’s stealing hours from your day and dollars from your pocket that you’ll never get back. One little slip-up and you’ve got a panic inducing mess on your hands. Sound familiar?

Upstock automates orders ⚡️

All your wholesale orders arrive automatically in Upstock

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Automated orders – how does that work?

Upstock uses AI to automate supermarket orders, emails, PDF files, even handwritten notes – instantly converting them to digital orders that integrate with your existing finance systems.
Watch the video to see it in action!
Get early access to more AI features – available on a first-come first-served basis
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People really, really like Upstock

Thousands of people and brands have made the switch from doing things by hand to automating their business with Upstock

Mojo Cafe Using Upstock Ordering App
“For anyone looking for a smart, easy, and cost effective way to organise their wholesale customer base, and make the ordering and invoice process a breeze, Upstock is the one to choose.”
Read the story ->
“For anyone looking for a smart, easy, and cost effective way to organise their wholesale customer base, and make the ordering and invoice process a breeze, Upstock is the one to choose.”
Clara Lehmann
Clara Cakes
Mojo Cafe Using Upstock Ordering App
“This has given us massive growth opportunities. Now when I get a new wholesale customer, Upstock just creates everything for me. Within a day they start trading.”
Read the story ->
“This has given us massive growth opportunities. Now when I get a new wholesale customer, Upstock just creates everything for me. Within a day they start trading.”
Cody Morrison-Thompson
This is Frankies
Mojo Cafe Using Upstock Ordering App
"Upstock has improved our efficiency quite significantly, particularly with supermarket orders coming in thick and fast. It’s also great having our entire catalogue of products available for our foodservice customers to access. Upstock has so many features that improve business operations. "
Read the story ->
"Upstock has improved our efficiency quite significantly, particularly with supermarket orders coming in thick and fast. It’s also great having our entire catalogue of products available for our foodservice customers to access. Upstock has so many features that improve business operations. "
Janet Love
Capital Eggs

How much does it cost?

A fraction of the cost of staff
LESS THAN

$1 per order

1.9%
Per order for AU domestic cards
Excluding GST
1.9%
Per order for AU domestic cards
Excluding GST
2.75%
 + $0.30 NZD
Per order for NZ domestic cards
Excluding GST
2.75%
 + $0.30 NZD
Per order for NZ domestic cards
Excluding GST
Automated sales & logistics
No setup fees
No commission fees
Super easy setup

"The monthly cost is well worth the time and errors we saved." – Brave Brewing
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"It’s like having an extra staff member.” – Best Ugly Bagels
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"Upstock definitely isn't one of the bills we're worrying about on the 20th." – Kaipaki Dairies
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Get volume discounts – the more you use Upstock the cheaper it gets. Let’s chat!

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A message from the founder

Our suppliers tell us all the time: "I can't imagine what life was like before Upstock – it's like magic."
Hey everyone–
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I’m Matt, I founded Upstock along with my mate Philip, who was one of the founders of Xero.

When you’re dealing with orders from Foodstuffs, Woolworths, plus all your other wholesale customers, you know how much of a grind it can be.

Manually processing orders is a tedious waste of your time and it's causing expensive mistakes.

It’s frustrating, and it pulls you away from the work that really matters—growing your business.

That’s why we built Upstock.

I've been in your shoes, buried under a mountain of orders, struggling to keep everything straight. I knew there had to be a better way.

Upstock automates the entire process, cutting down the time it takes from 20 minutes to less than 1 minute per order.

Upstock gives you back hours—every day. Valuable time to focus on your customers, your products, and your growth.

It’s simple, efficient, and I guarantee it makes life easier.

This isn’t just software—it’s been game changing for so many suppliers. I know Upstock will transform your business. You have nothing to lose, and everything to gain.
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Give it a try and you'll see the difference.
Matt Watson
Founder of Upstock
Matt@upstock.app (email me!)
See if Upstock is the right fit for your business – take the quiz!
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Integrates with your systems

Upstock integrates with all of the major accounting and inventory systems – meaning customer orders flow directly into your existing workflow.

Frequently asked questions

Is there a setup fee?

What do paying customers get?

Will my customers be charged to place an order with me?

I already have a wholesale ordering portal – how is this better?

If all my competitors are also on Upstock, isn't it risky my customers will switch?

Will this make it easy for buyers to price compare – driving down my prices?