We make Bougie Snack Dates. Smart little treats that taste like lollies but satisfy like fruit. They’re grown-up snacks for people with cravings and standards: indulgent flavours paired with the simple goodness of dried dates.
Our range of Sour Cola, Fizzy Lemonade, and Strawberries & Cream delivers the nostalgic joy of classic sweets with none of the compromise. Each bite is sweet, satisfying, and made only from real ingredients. The most common reaction when trying some is "that's not a date!"

Bougie is designed as a basket-builder: the kind of premium, eye-catching snack that draws eyes, drives impulse, and upgrades a routine shop.
We aim to lead a new segment within dried fruit: tapping into the lolly aisle’s dopamine pull but with simple ingredients and great margins. Think: cross-over appeal from confectionery buyers, premium perception, and price-driving power in a rather ‘dry’ category.