Founded in 2007, our current owners Ned and Mina became the Head Potatoes in 2010. They have worked with a dedicated team of potato professionals, to cultivate Proper Crisps from seed to success. There’s a reason we’re the fastest growing snack company in New Zealand. It’s because we like to do things… Well… Err… Properly; and we believe that starts from the ground up.

You'll never find Palm Oil in our bags, the Orangutans will thank you for it! And what about the salt? Your Proper Crisps contain only the finest Marlborough Sea Salt, sourced from the snowy stacks that grace the landscape at Lake Grassmere. Proper Crisps are always 100% Natural. They are Gluten, Dairy, GMO-Free and Vegan Friendly, with no added MSG.

At Proper Crisps we know you deserve real food. You shouldn’t have to settle for over-processed, artificially-flavoured potato chips. You’re worthy of Crisps without Compromise!