Our vision was to introduce natural and organic products to the Australian and New Zealand market at affordable prices, revamping grocery aisles and beyond.

Our suppliers use NO preservatives, NO colorants, NO MSG, or pectin (NO ARTIFICIAL ANYTHING) in any of their products. One of the most significant international trends in retail, is the revolt against mass production, with perceptive consumers wanting good quality, small batch products that are differentiated from the mass market.

We believe, that it does not matter what is your nationality, religion, or background, food is something that we all have in common and the sharing of food with others keeps people connected. Food connects us to the past, memories, family, and the mysterious lands we never visited.