FMCG Suppliers

Grow your FMCG brand on Upstock

Upstock automates FMCG ordering, payments and logistics – making it super easy and very affordable for any size brand to supply supermarkets
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"You'll get more orders out of me on Upstock"

Supermarkets keeps shelves stocked with FMCG brands they can order through Upstock

The Upstock Marketplace

Over 1000 suppliers are on Upstock • Order from all your existing wholesale suppliers • Discover exceptional new brands and their specialty products
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Pacific Harvest Edible Seaweeds
Pacific Harvest Edible Seaweeds
SoulPops
SoulPops
Flaming Koala Hot Sauce
Flaming Koala Hot Sauce
The Caker
The Caker
Top Shelf Jerky
Top Shelf Jerky
Cappstar
Cappstar
Good Society Food Co
Good Society Food Co
Rutherford & Meyer
Rutherford & Meyer
Ocho
Ocho
Wellington Chocolate Factory
Wellington Chocolate Factory
Molly Woppy
Molly Woppy
Cook and Nelson
Cook and Nelson

A proven tool to automate & grow your wholesale business

The best way to order your wholesale goods

See why top FMCG Suppliers across Australia & New Zealand use Upstock to run their wholesale business

See why top FMCG Suppliers across Australia & New Zealand love using Upstock

Mojo Cafe Using Upstock Ordering App
“It’s saving us well over two hours a day. That time saved is going into growing our sales and developing new product lines.”
Read the story ->
“It’s saving us well over two hours a day. That time saved is going into growing our sales and developing new product lines.”
Simon Allen
Rutherford & Meyer
Mojo Cafe Using Upstock Ordering App
"Foodstuffs are a major customer, so getting their orders easily in Upstock has hugely simplified our whole operation."
Read the story ->
"Foodstuffs are a major customer, so getting their orders easily in Upstock has hugely simplified our whole operation."
Sarah Hedger
Yum Granola
Mojo Cafe Using Upstock Ordering App
“Having businesses approach us because they see us in Upstock has been great for sales. We've seen a pick up in inquiries from businesses that maybe we wouldn't have either prospected, or come across before.”
Read the story ->
“Having businesses approach us because they see us in Upstock has been great for sales. We've seen a pick up in inquiries from businesses that maybe we wouldn't have either prospected, or come across before.”
Finn Geoghegan
Otis Oat M!lk
Read customer feedback

Features of Upstock that FMCG Suppliers love

Supermarket Integrations

Remove complexity & costs when supplying to supermarkets

Receive supermarket orders from Woolworths and Foodstuffs without lifting a finger
Orders from supermarkets automatically appear in Upstock
Auto generate compliant invoices & packing slips
Price variances are detected automatically
Order statuses are updated automatically
AI-Assisted Email Orders

Use AI to instantly convert emails & POs into digital orders

Send all your emails, Purchase Orders, CSV, PDF files to Upstock and our AI will instantly create digital orders
Forward all your order emails and Purchase Order files to Upstock
Upstock AI instantly creates digital orders from emails, PDF files, and handwritten notes
Original files and emails are saved and linked to every order
Increase sales

Increase orders & win new customers

Upstock is like having an extra sales team – putting your brand & products in front of buyers and taking orders around the clock
Get your products in front of thousands of buyers 24/7
Buyers place bigger orders, more often
Newsfeeds grow brand visibility & sales

Trusted by the best

A wide range of top FMCG Suppliers use Upstock to automate & grow their wholesale business

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Good Society Food Co
Good Society Food Co
Rutherford & Meyer
Rutherford & Meyer
Cappstar
Cappstar
Wellington Chocolate Factory
Wellington Chocolate Factory
Ocho
Ocho
Cook and Nelson
Cook and Nelson
Molly Woppy
Molly Woppy
Top Shelf Jerky
Top Shelf Jerky
The Caker
The Caker
Flaming Koala Hot Sauce
Flaming Koala Hot Sauce
SoulPops
SoulPops
Pacific Harvest Edible Seaweeds
Pacific Harvest Edible Seaweeds
Remarkable Tortillas
Remarkable Tortillas
Kiwi Quinoa
Kiwi Quinoa
twiice
twiice
t leaf T - teas and infusions from around the world
t leaf T - teas and infusions from around the world
Penati Nut & Seed Crackers
Penati Nut & Seed Crackers
The Baron
The Baron

Case studies

Learn from various FMCG Suppliers how they've transformed their business with Upstock

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Announcement

FMCG Business coverage of Woolworths integration and AI automation

Upstock launches Woolworths import for FMCG suppliers to automatically receive and process all their supermarket orders in seconds, rather than hours

Customer Stories

Jordan Rondel expands The Caker luxury cake business and delivers a better brand experience on Upstock (video)

“It was never really my job to do this side of the business. But now that it’s so streamlined I actually really enjoy doing it. It's just so easy.”

Customer Stories

Prana Chai looked at all the wholesale systems, Upstock came out way ahead

"Upstock stood out as the obvious choice – their team truly listened and ‘got us’. Customers are telling us they want Upstock."

Customer Stories

Rutherford & Meyer gets new customers served up on a platter

For R&M, choosing Upstock was an easy decision – but it turned out far better than they imagined

Customer Stories

OCHO Chocolate jumps from 200 to 250 customers

"Upstock has taken away all the barriers that made it hard when a new customer wanted to stock our chocolate. It just removes so much friction from customer acquisition."

Download the B2B Wholesale Ecommerce checklist
  • B2B what, why & how
  • Questions to ask
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More features that FMCG Suppliers love

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Automatic Invoicing
Simply click 'Approve' on any order – Upstock automatically creates the invoice in your accounting system
Eliminate mistakes
Instead of garbled voicemails or emails lost in spam, with Upstock buyers place orders from your digital catalogue
Digital Catalogue
Buyers order directly from your up-to-date digital catalogue – the fastest, easiest, most accurate way to order
Featured Products
Pin featured products to the top of your product catalogue to boost sales
Fulfilment Groups
Segment customers into different groups, to apply different rules for ordering, delivery runs & payments.
Minimum Order Values
Prevent customers from ordering below your minimum order size – eliminates high-cost, low-value orders

Frequently asked questions

Are you a distributor?

Does my relationship with my suppliers change?

Do my payment terms change?

Do my suppliers have to use Upstock?

How is this free?!

Can I use the same login to order for all my stores?

Integrates with your systems

Upstock integrates with the major accounting & inventory systems – meaning customer orders flow directly into your existing workflow.
See all integrations

Frequently asked questions

Is there a setup fee?

What do paying customers get?

Will my customers be charged to place an order with me?

I already have a wholesale ordering portal – how is this better?

If all my competitors are also on Upstock, isn't it risky my customers will switch?

Will this make it easy for buyers to price compare – driving down my prices?

Wholesalers
FMCG Suppliers
Cafes
Restaurants
Bars
Grocers
Chefs
Bakeries
Coffee Roasters
Produce Suppliers
Meat & Butchers
Drinks Suppliers
Seafood Suppliers
Breweries
Dairy Suppliers
Egg Suppliers
Food Trucks
For suppliers
Why suppliers love UpstockCustomer reviewsSell to supermarketsFMCG Guides & InsightsAccept credit cardsPromote your brandIntegrate with your systemsCase studiesOffer samples on UpstockAdd your brand for freeAll Features
For buyers
Why buyers love UpstockFree samplesOrder supplies nowFoodservice suppliers by categoryFoodservice suppliers by region
FMCG Suppliers
Cafes
Restaurants
Bars
Grocers
Chefs
Bakeries
Coffee Roasters
Produce Suppliers
Meat & Butchers
Drinks Suppliers
Seafood Suppliers
Breweries
Dairy Suppliers
Egg Suppliers
Food Trucks
Company
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