Snacking has a bad rap. Most snack foods aren’t made in a way that’s any good for you or the planet. We’re here to change all that.

From the farm to the bag, our organic products are 100% traceable, and free-from chemical nasties. So you can snack in a way that’s sustainable for your body and sustainable for the world. We call this sustainable snacking.

You may have noticed our mascot, Serious Bear. Why so Serious? Serious Bear is concerned about what you’re snacking on. He’s giving you that look. Enough of the chips, stop it with the chocolate bar, you. I’m giving you this look out of love. Because I care. Like a bear.

Seriously.

At Serious Food Co. we have a direct relationship with a straight-talking, organic farmer from the Hawke’s Bay. Our grower has been certified organic since late last century so you can sleep easy knowing he’s got this. Good soil. Healthy crops. No artificial fertilisers. No pesticides. 100% traceable.