Chia Sisters is a wildly popular, purpose driven health brand, founded by Neuroscientist Chloe Van Dyke and her sister Florence. Lisa Page is the Accounts & Order Manager, and she says it’s important that their carefully crafted superfood drinks are stocked by companies that align with their brand values – and Upstock helped them achieve that at a large and rapidly growing scale.
“Our Upstock profile explains our values, what makes us special – the fact that we run on solar, we’re a Zero Carbon business, we're a B Corp. Our values are incredibly important to us and to our customers.”
Upstock is now the primary way Chia Sisters acquires new customers, which is driving substantial growth.
“We get a lot of new customer invites via Upstock – it’s a great way to receive invitations to trade. Upstock is super simple, I just get a notification of new customers, then I can easily make sure they align with our values.”
And it's not just new customers, Chia Sisters has also increased and expanded sales across their entire range since being on Upstock.
“Customers can now instantly see our catalogue and our prices. With Upstock, everything is more visual and tailored to them. They easily discover and purchase our other flavours and other lines, which they never stocked before. So they're now stocking a wider range of our products.”
Lisa cut ordering admin from hours to a few clicks now that Upstock automates their operations – connecting and automatically syncing data across Upstock, Xero, Cin7Core, and the supermarkets.
“Upstock changed everything. It's so much quicker to process orders. What would usually take a whole morning now takes 20 minutes. We're supplying almost all the New Worlds, Fresh Choices and Countdowns – so it’s pretty massive.”
Lisa says running the business without Upstock is “not an option”.
“If you're considering Upstock, just do it. It will make your life and your business so much easier. Less admin, less labour, less mistakes.”
More from our chat with Lisa Page from Chia Sisters:
What prompted you to use Upstock for your order processing?
Our previous process was way too manual and was taking too much time. We were growing so fast. We had to find a better solution for doing orders. With all the supermarket orders coming in it was just getting huge. We're supplying almost all the New Worlds, Fresh Choices and Countdowns – so that's pretty massive.
How do you manage all your different customers on Upstock?
With Upstock we’re reaching more new and different customers, contributing to our company's growth. We have different price lists set up in Upstock, suiting all our different customer segments – health stores, specialty distributors, supermarkets. It’s easy for us to add new customer segments as we start getting orders from new customer types. Each price list has the range we supply, relevant to that customer and that audience.
How has Upstock improved the way you process supermarket orders?
Foodstuffs have their own internal discounts and rebates and the prices in the Exchange never matched what we had in our system. So we had to go through a very manual process of working out the discounts they were putting through. Whereas with Upstock, it all just comes through as requested and processed straight into our system. So it’s way less time-consuming. Before, a lot of clicks had to be done between our system and the Exchange to approve and get the orders through. Now it’s super quick.
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