Customer onboarding

Add new wholesale customers instantly with a click

Wholesale buyers come to you on Upstock, simply review and approve their account, then they can order instantly

Get a demo of Upstock

Wholesale buyers send a request to trade after viewing your brand profile and products

Get notifications for each new request with all the customer details, click Approve or Decline

Assign each new customer to a suitable price list – then they can start ordering immediately

Watch an overview of Customer onboarding

See why suppliers are loving Customer onboarding

Thousands of top venues use Upstock • Order from the largest, fastest growing selection of foodservice suppliers & products

Mojo Cafe Using Upstock Ordering App

“For anyone looking for a smart, easy, and cost effective way to organise their wholesale customer base, and make the ordering and invoice process a breeze, Upstock is the one to choose.”

Read the story ->

Mojo Cafe Using Upstock Ordering App

“It’s given our customers the ability to manage their own finances and avoid an arduous onboarding process.”

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Sixpence Coffee

Mojo Cafe Using Upstock Ordering App

“What I really love is being able to tell our stockists and chefs is, there's no fee to you, you've just got to jump on board. Upstock makes it easy for us and easy for you.”

Read the story ->

Garlicious Grown

Read customer love

Pick your industry

We'll show you how Upstock can work for your business

Coffee Roasters

Produce Suppliers

Meat & Butchers

Drinks Suppliers

Seafood Suppliers

Dairy Suppliers

Integrates with your systems

Upstock integrates with the major accounting & inventory systems – meaning customer orders flow directly into your existing workflow.

See all integrations

More features suppliers love

AI-Assisted Email Orders

Send all your emails, Purchase Orders, CSV, PDF files to Upstock and our AI will instantly create digital orders

Automatic Invoicing

Simply click 'Approve' on any order – Upstock automatically creates the invoice in your accounting system

Supermarket Integrations

Receive supermarket orders from Woolworths and Foodstuffs without lifting a finger

Get your brand & products in front of thousands of foodservice & grocery buyers 24/7

Credit Card Payments

Stop chasing bad debt & improve cashflow – accept credit card payments so customers pay before goods are shipped

Standing Orders

Automatically generate & process repeating orders – save time and get more predictable sales

Courier Integrations

Create courier tickets with one click. Automatically sync shipment status and tracking links back to Upstock.

Digital Catalogue

Buyers order directly from your up-to-date digital catalogue – the fastest, easiest, most accurate way to order

Create flexible online catalogues, tailored to each of your customers – with custom pricing, discounts and a unique set of products

Easily post updates and promotions – increase orders with existing customers & attract new stockists

Upstock automatically creates your packing slips, just click print

Fulfilment Groups

Segment customers into different groups, to apply different rules for ordering, delivery runs & payments.

Free samples are the best way to reach and win new wholesale customers – attract new stockists and generate a steady flow of inbound leads

Production Report

Get a tally of all products that were ordered, at a click of a button – ideal for made-to-order and pick & pack workflows

Minimum Order Values

Prevent customers from ordering below your minimum order size – eliminates high-cost, low-value orders

Consolidated Invoices

Easily create a single invoice from multiple separate orders for streamlined financial management

Featured Products

Pin featured products to the top of your product catalogue to boost sales

Proof of delivery

Take a photo of a delivery or have the customer sign & proof of delivery is saved to the order

Upstock is like having an extra sales team – putting your brand & products in front of buyers and taking orders around the clock

Eliminate mistakes

Instead of garbled voicemails or emails lost in spam, with Upstock buyers place orders from your digital catalogue

Customer relationships

Messages are linked to every order – everyone instantly knows who did what & when, for easy communications & better trading relationships

Automated Product Categories

Import your products and Upstock AI instantly categorises your products for you

Sales Reps mobile app

With Upstock, your Sales Reps do their orders in real-time with a few taps on their mobile phone

Branding Control

With Upstock you have total control of your branding and promotions – instantly update all your branding images and content

Screenshot of Upstock Wholesale Ordering Software being used

FOR FOODSERVICE & FMCG SUPPLIERS

Upstock is a game changer

Sales & customers typically

increases 15–20%

Daily processing typically drops from

2–3 Hours to 15 minutes

Daily errors typically drop from

20-30% to nearly 0%

Frequently asked questions