Digital Catalogue

Put your wholesale catalogue on Upstock

Buyers order directly from your up-to-date digital catalogue – the fastest, easiest, most accurate way to order

Get a demo of Upstock

Add, change, remove any product or price – all your customers are updated instantly

Create unlimited catalogues, each with different products & prices

Easily hide out of stock products, showcase featured products, set minimum order sizes

Buyers have 24/7 access to your entire catalogue, set to their negotiated prices

Watch an overview of Digital Catalogue

See why suppliers are loving Digital Catalogue

Thousands of top venues use Upstock • Order from the largest, fastest growing selection of foodservice suppliers & products

Mojo Cafe Using Upstock Ordering App

“We’ve been astonished at how much referred business we get from a wide range of possible customers which more than pays for the monthly fees.”

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Over the Moon Dairy

Mojo Cafe Using Upstock Ordering App

"We've seen an increase in order value because it’s easy to see everything on offer. Upstock is very, very good at encouraging order value increases."

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Woody's Free Range

Mojo Cafe Using Upstock Ordering App

"Upstock is a no-brainer! The ability to seamlessly integrate our accounting and customer software saves countless hours for our operations, logistics and accounting teams! We’ve seen tremendous growth in business which is directly linked to the ease of Upstock for both us and our customers."

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Read customer love

Pick your industry

We'll show you how Upstock can work for your business

Coffee Roasters

Produce Suppliers

Meat & Butchers

Drinks Suppliers

Seafood Suppliers

Dairy Suppliers

Integrates with your systems

Upstock integrates with the major accounting & inventory systems – meaning customer orders flow directly into your existing workflow.

See all integrations

More features suppliers love

AI-Assisted Email Orders

Send all your emails, Purchase Orders, CSV, PDF files to Upstock and our AI will instantly create digital orders

Automatic Invoicing

Simply click 'Approve' on any order – Upstock automatically creates the invoice in your accounting system

Supermarket Integrations

Receive supermarket orders from Woolworths and Foodstuffs without lifting a finger

Get your brand & products in front of thousands of foodservice & grocery buyers 24/7

Credit Card Payments

Stop chasing bad debt & improve cashflow – accept credit card payments so customers pay before goods are shipped

Standing Orders

Automatically generate & process repeating orders – save time and get more predictable sales

Courier Integrations

Create courier tickets with one click. Automatically sync shipment status and tracking links back to Upstock.

Create flexible online catalogues, tailored to each of your customers – with custom pricing, discounts and a unique set of products

Easily post updates and promotions – increase orders with existing customers & attract new stockists

Upstock automatically creates your packing slips, just click print

Fulfilment Groups

Segment customers into different groups, to apply different rules for ordering, delivery runs & payments.

Free samples are the best way to reach and win new wholesale customers – attract new stockists and generate a steady flow of inbound leads

Production Report

Get a tally of all products that were ordered, at a click of a button – ideal for made-to-order and pick & pack workflows

Minimum Order Values

Prevent customers from ordering below your minimum order size – eliminates high-cost, low-value orders

Consolidated Invoices

Easily create a single invoice from multiple separate orders for streamlined financial management

Featured Products

Pin featured products to the top of your product catalogue to boost sales

Proof of delivery

Take a photo of a delivery or have the customer sign & proof of delivery is saved to the order

Customer onboarding

Wholesale buyers come to you on Upstock, simply review and approve their account, then they can order instantly

Upstock is like having an extra sales team – putting your brand & products in front of buyers and taking orders around the clock

Eliminate mistakes

Instead of garbled voicemails or emails lost in spam, with Upstock buyers place orders from your digital catalogue

Customer relationships

Messages are linked to every order – everyone instantly knows who did what & when, for easy communications & better trading relationships

Automated Product Categories

Import your products and Upstock AI instantly categorises your products for you

Sales Reps mobile app

With Upstock, your Sales Reps do their orders in real-time with a few taps on their mobile phone

Branding Control

With Upstock you have total control of your branding and promotions – instantly update all your branding images and content

Screenshot of Upstock Wholesale Ordering Software being used

FOR FOODSERVICE & FMCG SUPPLIERS

Upstock is a game changer

Sales & customers typically

increases 15–20%

Daily processing typically drops from

2–3 Hours to 15 minutes

Daily errors typically drop from

20-30% to nearly 0%

Frequently asked questions